Case study · Physical therapy · USA
Synergy Rehab Inc. – Driving Patient Engagement through Digital Transformation
Synergy Rehab Inc. is a leading physical therapy and rehabilitation clinic based in Southfield, Michigan, with over 26 years of experience treating musculoskeletal, neurological, and orthopedic conditions. The clinic provides a comprehensive range of services including physical therapy, sports rehabilitation, vestibular therapy, post-surgical recovery, and workplace injury management.
Challenge
Despite having an excellent reputation for clinical service, Synergy Rehab had a limited online presence. Their outdated website and minimal digital marketing activity restricted patient engagement and new inquiries.
The goal was to modernize Synergy Rehab’s online presence and launch a comprehensive digital marketing strategy to attract and engage more patients.
Outdated website lacking responsiveness and user appeal.
Low visibility in Google Search and local directories.
No active digital marketing campaigns (Google or Facebook).
Lack of measurable performance tracking or online analytics.
Our approach
M RANK collaborated with Synergy Rehab to design, develop, and deploy a fully responsive website using WordPress and execute a targeted digital marketing plan.
Website Development (WordPress)
- Developed a custom WordPress CMS website with modern UI/UX.
- Integrated online appointment booking, contact forms, and interactive service descriptions.
- Implemented SEO best practices for content, meta tags, and structure.
- Ensured mobile responsiveness and fast loading across devices.
- Added Google Maps, social media links, and embedded reviews for credibility.
Digital Marketing Campaigns
- Google Ads: Local search campaigns targeting physical therapy keywords.
- Facebook & Instagram Ads: Community outreach campaigns promoting success stories and offers.
- SEO & Analytics: Implemented Google Analytics, Facebook Pixel, and Search Console tracking.
Technology & Tools
Website Platform
WordPress CMS (custom theme)
Backend
PHP, MySQL
Marketing Platforms
Google Ads, Facebook Ads (Meta Business Suite)
Analytics Tools
Google Analytics, Google Search Console, Facebook Pixel
SEO Tools
Yoast SEO, SEMrush
Hosting
Secure Cloud Hosting with SSL certificate
Results & Impact (9-Month Campaign Period)
- 160% increase in website traffic within the first six months.
- 45% growth in appointment requests through the website.
- Achieved 4.2x ROI on Google Ads campaigns.
- Facebook engagement increased by 70%; page followers grew by 120%.
- First-page ranking achieved for 'Southfield physical therapy clinic' and related keywords.
- Improved local brand visibility and consistent monthly patient leads.
Ongoing Support
M RANK provided nine months of continuous digital marketing management and website maintenance. This included ongoing ad optimization, SEO refinement, analytics tracking, and monthly performance reporting. The sustained collaboration ensured continuous growth, campaign efficiency, and measurable engagement results.
Conclusion
Through M RANK's expertise in WordPress development and digital marketing strategy, Synergy Rehab transformed its online presence into a high-performing, patient-centric platform. The collaboration achieved measurable increases in traffic, conversions, and engagement—demonstrating the impact of data-driven healthcare marketing.
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